Everyone talks about the consumerization of IT and how end-users are demanding enterprise support of things like iPhones, iPads and many other pieces of technology. People want to be able to consume IT as a resource on any device or platform they have. This is happening between enterprise hardware and software vendors and service providers.
I’ve met with quite a few them recently and they usually fall into two camps. Ones who have invested and attempted to develop their own intellectual property and others who have leveraged economies of scale and rely on vendors to supply the IP. There are exceptions to this rule of course. The first camp is what I want to focus on.
Here is what they want:
Align with my business and go-to-market strategy
Don’t can your offering with SP-focused marketing materials if it can’t honor the promises
Have hardware and software with open interfaces
Have well-documented interfaces
Be agile in the adoption of new interfaces
These conversations tend to revolve around the self-service portals many of the pure-play service providers have developed. They don’t want a canned out of the box offering, they want to be able to provision and orchestrate the compute, network and storage layer through things like SOAP and REST protocols. When you develop these interfaces and hand them over to the developers, strange things happen. Nick “@lynxbat” Weaver exemplifies this. He isn’t a developer by day but you give him some APIs and he can do crazy things on a plane like write a vSphere plugin that allows VM teleportation with our (EMC’s) VPLEX product.
Now I’m not ignoring the need for software development lifecycle management, version control. Those are all important. The thing is that the “neat stuff” us and our customers do can only get better if we open up with good APIs that have a happy balance between standardization and cutting-edge agility.
Why do I beat this drum? Because it’s a win for enterprise hardware/software vendors and our customers. What is most exciting about this is that I’ve beat this drum inside of EMC, not as a VP of strategic direction but as a joe-schmoe vSpecialist. What has come out of it? A lot of people have listened and it is a huge priority. I’ve said it before on twitter but one of the best things about working at EMC is that the organization is huge but very flat. The reality is that I’ve been able to nudge an aircraft carrier with the help of others and start to change course. This isn’t a post about why I love working at EMC but I think it’s a darn compelling reason. Our work has just begun…
Here’s the story to how the infamous “Edsai” and banana bread thing came to be. Back in April, Vaughn Stewart of Netapp posted a blog entry about “blogging with integrity” that went right after Chad Sakac. It created a bit of tension that frustrated a lot of people. Instead of going negative I asked myself what would diffuse the tension. I get this kick-ass toffee banana bread delivered weekly from FarmFreshDelivery.com that tastes so good when you warm it up and have it with a glass of milk. I tweeted “@vStewed have some banana bread. and some milk. it shortens the lengthy blog posts. for me it does anyway.” I decided I’d ship some out to Vaughn and anyone else who wanted some.
I received a number of replies and ended up shipping about 12 loaves across the country. Actually, my wife did and I’m indebted to her for it as she’s done it on another two occasions. I know I accomplished my goal because a number of people messaged me and told me they appreciated me breaking the tension. Now I just do it because people love the banana bread.
I thought I’d give the back story because references to “Banana Bread” have found their way into EMC team training presentations, rap videos and other crazy places.
Things change. I’m not talking about my wife, job or car. I’m talking about myself and infrastructure consisting of servers, storage and networking. I don’t want underutilized resources that take time to manage and don’t let me get things done.
Let me explain. I flew into Boston to give a couple of Executive Briefings on the Virtual Datacenter this week. Some customers saw exactly where I was going and others probably thought I was insane. I started at a high level and then went into the details but here’s the problem. When we talk about infrastructure becoming a pool of resources that you’re able to push and pull workloads into and out of, some people think it’s fairytale land. It’s not. I used to build my own computers but I don’t anymore. I buy one that has the most, not all, of the best technology and is good enough.
What they see:
Complex infrastructure with many moving parts
Legacy applications, some virtualization adoption
Thick fog that’s hard to see through
They think they’ll have to trust something new
What I see:
A multi-step process that takes time
Virtualization allows us to focus less on the boxes, cables and spinning platters
Platforms (Springsource with Azure, Amazon’s AWS also qualifying) enabling quicker development
We can make existing infrastructure and software better
Infrastructure AND platforms are both part of the “Stack” and “Cloud” conversation. It’s about businesses being able to let their most valuable asset (their people) work on deploying applications faster instead of provisioning servers. Yes, the “server huggers” and “IT pros” as Brian Prince (Azure Evangelist at Microsoft) calls them, will still be needed to make sure we’re architecting and deploying apps properly on the infrastructure.
Change is ok. Things aren’t perfect but continually improving. Most of us drive cars instead of ride horses and we buy clothes instead of make our own. People trust technology (network, shared storage, memory, etc) and build around its faults (RAID etc.).
Recently I was bluntly accused of spouting an EMC-centric view. As if other technology companies didn’t see it this way too. Guess what, it’s not just EMC, it’s many end-users and vendors both who share this view. The view of and challenges posed to enterprise customers is much different from those faced by sometimes smaller and more public-facing web service companies. I get it. There are still security challenges, management challenges, and legacy application challenges but before so quickly dismiss stacks and cloud, open your mind a bit.
Here are some notes I took during the keynote at the 2009 Microsoft’s Professional Developer Conference I attended months before joining EMC.
Session: Bridging the private and public Cloud
Move has been to get higher utilization
It’s about the applications and working to get them into the cloud
Build rich apps for the cloud while preserving app symmetry w/ the enterprise
Frictionless deployment across the spectrum
New breed of apps that span from on-premises to cloud
Warning: This isn’t a technology post but it’s worth your time. It’s about a fire.
Do you feel like you could do something else that would make you happier? Do you want to make a difference? My answer was yes to both questions. Even before having my daughter I’ve always had something burning inside that made me want more out of life. It’s one of those things that drives you. I feel like it’s a constant battle to do what I can to be better. It’s probably silly but I want this for others too.
A couple of things happened recently that prompted me to write this post:
I joined EMC as a vSpecialist almost 5 months ago. The draw was the culture that Chad Sakac had fostered. I felt tapped out in the role I was in at another organization and most importantly felt like I could make a *bigger* difference elsewhere. It has been unbelievable.
I read “Tribes” by Seth Godin. The book hit me at the core. It’s about being a leader. What’s holding you back in life? Most of the time it’s fear. I’ve overcome so many fears in life by just taking the risk.
I sat next to a lady on a plane who helped her son go after his dreams. Her son decided he wanted to go to MIT before his teens. She fed his never-ending desire to learn math and reading. She took him to museums and lego robotics competitions. Now he’s at MIT doing what he loves.
Chris Hofftweeted that he had donated to Kiva for the 83rd time. Kiva does micro loans in developing countries. Imagine if you could loan money to someone to buy a cow and that in turn helped out their whole family or village in a developing country. With Kiva, you can do it.
Wade O’Harrow (Director of vSpecialists worldwide) called me one morning to help me set up my iPad and we got on the subject about “smiling”. Just smiling makes you feel better and makes those around you feel good. Wade is one of those energetic leaders who knows what matters.
Ade Olonoh, who I consider a best friend moved to San Francisco. An idea he and John Wechsler (Formspring.me) had while running Formspring.com took off like wildfire. I’ve known Ade from way back in the day when I interviewed him for a job (my peer) at the Indianapolis Star.
I turned 30.
Seriously, I’m one of the luckiest people on the planet. I’m surrounded by incredible people who have all made an impact on me I could expand the list above for hours. You’ve probably heard these tips before but it’s always good to be reminded. It’s so easy to make a difference. It’s the little things and they all add up.
You can do anything you want to do. I’m not kidding.
Find what your passion is and do it.
Pay it forward. If you’ve been given something, give back. It makes the world a better place.
If you fail, just get back up. What’s worse? Trying and failing or never having tried at all?
Update: I don’t know how it happened but I left the venerable Jason Boche (Boche.net) out of the original version of this. He’s always been one of the usual suspects although this was his first Tech Field Day.
In the past as a delegate I was focused on ingesting and analyzing information from the vendors. As a presenter, your responsibility is to *effectively communicate* a position to a small group. You might be thinking, “So what, I do that everyday.” The difference is that everyone is bent a certain way and they interact. We’d like to think that people check their religion at the door, but that simply isn’t the case. If you’re presenting something controversial, new and unclear you must be prepared. I didn’t want people to treat me differently than other vendors just because I had been a previous delegate and they didn’t.
The discussion was lively with a lot of very insightful questions. The delegates this time around were more diverse than before. They had backgrounds ranging from small companies to large enterprises and disciplines across the infrastructure spectrum. As everyone was participating, it was clear that they were trying to relate the message to what they do everyday. After I was done presenting I found out that Simon Seagrave was live-streaming the event and twitter was lit up like a Christmas tree with people going back and forth.
Some suggestions for current and future attendees:
Try as hard as you can to keep an open mind
Don’t beat the proverbial dead horse
Give vendors constructive criticism, it’s better for everyone
Some suggestions for current and future sponsors:
Bring your fireproof suit, sometimes the discussions get quite warm
Take the criticism and do something constructive with it
Keep the pace moving, be prepared to have half or a quarter of the time to present. The schedule is tight and it’s common for things to get pushed back quite a bit.
One universal that I discovered is this, “Just because you work for a vendor doesn’t mean you’re biased and just because you don’t work for a vendor doesn’t mean you’re unbiased.”
I was asked by some EMC folks if we should do these events in the future and I’d say that there is no doubt we get a ton of value for them. The only things I’d like to see different is that the schedule have some more flexibility built in so vendors get all the time they paid for. Towards the end of the last session I think everyone was getting worn down and I give tons of credit to Stephen and the attendees for sticking with it.
Short answer: Yes, it will be SSDs + SAS and within 2 years.
The real quesion is when 15K RPM highspeed drives will be replaced with SSDs and 7.2K RPM high capacity drives. SAS will probably end up replacing both FC and SATA in the majority of mid-range storage but the jury is still out on if this will happen in high-end arrays.
What are we talking about here? From an array design perspective, frequently accessed blocks of data should be served from ram and SSD. SSDs have a much faster response time (microseconds vs. milliseconds) than traditional hard disk drives which enable this possibility. The Sun Unified Storage platform was one of the first platforms to do this all in one array with their Hybrid Storage Pool design. There are also some new appliances coming out like the Xcelasan from Dataram. NetApp offers read accelerationt through their PAM 1 (Performance Acceleration Modules). EMC will also start the transition at the LUN level with their implementation of FAST as described by Devang Panchigar. This list is not meant to be comprehensive as I’m sure I have left out vendors and their roadmaps.
When will this happen? I expect the majority of storage vendors to implement this type of solution at the block level within the next 2 years based on current development cycles from most major storage vendors. It will take some longer than others because of their architectures. It will be a key differentiating feature between vendors. Beyond basic tiering between SSDs and high capacity disks we should see more advanced algorithms on what data and where to move it to. I’ve followed journey of Sun’s ZFS on the zfs-discuss mailing lists over the last year and have noticed that peculiar performance behaviors happen (write-pulsing) have required fine-tuning.