EMCWorld 2008 Day 3 and Day 4 Recap

I skipped out on some of the technical sessions yesterday to meet with some of the bloggers and folks on twitter.  I think a lot of people will agree that the social aspect is just as valuable if not more so than the technical sessions.

I had lunch with Bill Petro, Joyce Tompsett, Jon Collins, David Spencer, and Jason Benway.  We discussed about the benefit of transparency and social media for companies.  A great book to read is the Cluetrain Manifesto which talks about how companies benefit from genuine conversation with their prospects and customers.  Jon made a great point that Cluetrain is not the solution but rather a feature or ingredient that corporate social media must have.  A lot of the points I made as an EMC outsider were that pointing my customers to genuine conversations within EMC be it technical or business-oriented are much easier than me saying, “Trust me, they are listeners and truly care.”  One of my biggest challenges aside from competition has been convincing skeptics that EMC is not The Big Evil Machine(tm).

Later on I met up with Mark Twomey and Scott W. and talked with them for almost two hours.  Mark and Scott have the inside track and do a great job of blogging about EMC’s technology and how it honestly stacks up against the competition.  They’re not a marketing machine but rather two passionate individuals who go to bat for what they believe but take critical feedback.  No kool-aid there folks.

Overall a great last couple of days.

Post a comment

You may use the following HTML:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>